The Roero is situated in the northeasternmost part of the province of Cuneo and it owes its name to an ancient family that held the district, a hilly zone, as a feudal possession. 
       The sandy soil of the Roero hills yields an intense red wine, bearing the district’s name, that differs from the other great Piedmontese wines in that it quickly attains good balance while the others require aging. 
       The wine was created through the tenacity of the producers and their stubborness and diligence in identifying the areas with exposures and soils best suited to vines. 
       That pride and tenacity now constitute the most important factors in the development of winemaking in the Roero. In addition, the new generation of producers has introduced a new entrepreneurial spirit as well as more advanced techniques of vinification and of promotion of the wines. As a result, there has been a major upsurge in experimentation, greater attention to selection and more controls over and refinement of production. That modern mentality offers consumers a wide choice and fine quality.

       The Roero received its Denominazione di Origine Controllata in 1985. Therefore, it can be considered a young wine, although one with a lot of history behind it, that deserves to be better known. And there is no better way to learn more about the area and its wine than to travel through the district, seeking out places where important events have occurred in the history of Italy.

       One of those sites is Cherasco, which lent its name to the Treaty of 1796 under which the Kingdom of Sardegna, then ruled by Victor Amadeus III, first ceded Nice and Savoy to France. 

Map of the production area

GO TO NORTHWEST REGIONAL WINES

AOSTA VALLEY • PIEDMONT • LIGURIA • LOMBARDY • EMILIA ROMAGNA

OR MOVE TO THE OTHER MACRO-AREAS

SEARCH THE SITE